Startup Runway is a simple yet thorough introduction of the most important steps, tools and disciplines you need to master to succeed with your startup.
The book is for first-timers as well as for seasoned business peop0le who want to get familiar with concepts, tools and language of the startup world.
Do you have an unfair advantage? Is your idea worth pursuing? Are you ready to craft your value proposition and business model? Ready to work in tandem with customers to iterate your “Minimum Viable Product”? Ready to conduct market research? Are you ready for marketing and telling your unique story? Have you thought about protection of your idea, brand, and technology? Have you assembled your A-team? Stock options or shares? What type of company is best for you? Have you thought about having a professional accounting system from day one? Have you made a budget? A business plan? Ready to pitch and raise capital? This book invites you into the world of starting up a company from scratch and puts you on track to success.
A startup mentor, lecturer, investor and consultant myself, I drew on my experience from over 300 company establishments for clients since 1994 – and 5 successful startups of my own when writing this book.
